Financial Year Planning for your Online Presence
As the 22/23 Financial Year draws to a close, it’s wise to reflect on the previous year’s performance and identify areas for improvement in the coming year. A crucial element of planning for the future is to focus on your digital strategy, which provides a clear direction for achieving your goals. In this context, here are some suggestions that you can consider:
Analysing Website Traffic
Determining where your website traffic is coming from is essential. It’s important to ensure that it’s from the target area of your customer base. Evaluate your social media platforms and online directories to improve click-through rates. Utilise website reporting tools to make informed decisions on where to invest your advertising budget. If your business lacks an online presence, it’s worth exploring options that fit within your budget, such as a website design or a Facebook/Instagram page.
Search Engine Optimization (SEO)
Keeping your SEO current is critical for online visibility. Refresh your keywords to increase your website visibility when customers search for your services/products. Keeping your SEO updated and current is important, as it ensures that you’re making the most of your advertising spend.
Social Media Performance
Another key aspect of your digital strategy is to review your social media performance. Evaluate your engagement metrics, check whether your following has grown, and assess the results of any advertising. Facebook ads are a cost-effective means of reaching targeted audiences. Utilise Facebook’s Insights page to gauge how your page is performing and make necessary adjustments.
Digital Marketing
Utilising digital marketing is also important. Two of the most commonly used types of digital marketing are Google Adwords and E-newsletters, which are effective ways to grow your business in 23/24. Digital marketing campaigns are easily trackable, allowing you to monitor ROI and progress. E-newsletters keep you connected with past clients, while Google Adwords enables potential customers to find your products/services via pay-per-click.
Having a well-defined digital strategy is crucial for businesses in today’s digital landscape. A digital strategy acts as a roadmap that guides your online presence and ensures that you are effectively leveraging digital channels to achieve your goals. It helps you align your online activities with your overall business objectives, identify target audiences, and choose the most relevant platforms and tactics to engage with them. A strong digital strategy enables you to stay ahead of the competition, maximize your online visibility, attract and retain customers, and drive business growth. By investing time and effort into developing and implementing a comprehensive digital strategy, you can position your business for success in the ever-evolving digital realm.
If you need assistance in selecting online platforms, digital marketing, or reporting tools that suit your business needs, don’t hesitate to contact us. We are available from 8 am to 8 pm daily at 8387 5559 (office) or 0477 779 978 (Brad). Our team can help you identify the most effective digital strategies for your business, keeping in mind your budget and target audience.
