Google Business Profile
If you are in business, having an up to date Google Business Profile should be seen as an important part of your online presence. Why is this? A Google Business Profile allows you to create a business profile on Google and plays a valuable part in your business being found online for those searching for it. It is a free service provided by Google but more often than not, underutilised by business owners.
A Google Business Profile includes information about your business including your hours of operation, location, website, photos and the all important reviews. If a customer is also using Google Maps it becomes extremely easy for them to get directions to your location. If you don’t have a storefront, it is still important to have all your relevant information listed as you can direct customers directly to your website.
In order to get the most from your Google Business Profile it is vital to ensure that all your business information is correct. Being able to provide customers with public holiday trading hours for example goes a long way to building goodwill from a customer. As the business owner you are able to add photos and videos of your store, products and services.