Things to consider when buying a Domain Name
Things to consider when buying a domain name in Australia
If you’re looking to establish a strong online presence in Australia, one of the first steps you’ll need to take is securing a domain name. A domain name is the address that people use to find your website, such as www.yourbusinessname.com.au. Here are some key things to keep in mind when it comes to domain names in Australia:
Choosing the Right Domain Name
Choose a domain name that is easy to remember and reflects your brand or business: Your domain name should be easy to spell, pronounce, and remember. Avoid using hyphens, numbers, or unusual spellings that might confuse people.
Check the availability of the domain name you want to register: Before you decide on a domain name, check to see if it is available. You can use a domain name registrar to search for available domain names.
The most commonly used extension is .com.au, but depending on the nature of your business, you may want to explore other extensions like .net.au, .org.au, or .edu.au. It’s worth noting that for businesses targeting an Australian audience, the .com.au or .au extension is recommended. This is because it communicates that your business is based in Australia. However, if you’re targeting an international audience, the .com extension may be more appropriate. Keep in mind that registering a .com.au domain requires a valid ABN, and is only available to Australian businesses. International businesses looking to register a .com.au domain will need to provide proof of eligibility.
Consider purchasing multiple domain extensions for your brand or business: This can help prevent others from using similar domain names and confusing your customers. It can also help you protect your brand and reputation.
Things to be aware of when buying a Domain
Make sure you register your domain name with a reputable registrar: Look for a registrar that has been accredited by auDA. AXIS Digital can buy on your behalf and take the hassles away, see our domain name page.
Check if your chosen domain name is already trademarked: You should conduct a search to see if your chosen domain name is already registered as a trademark. This will help you avoid any potential legal issues in the future.
Be aware of the domain name renewal fees and expiration dates. Renewing your domain name: When you register a domain name, you’ll typically need to renew it annually. Be sure to keep track of your renewal date and renew your domain name in a timely manner to avoid any disruptions to your website.
Consider using a privacy protection service: This service will help keep your personal information private, such as your name and contact details.
Read the terms and conditions of the registrar carefully: Make sure you understand the terms and conditions of the registrar before you purchase your domain name. This will help you avoid any surprises down the road.
Have a Plan in Place
Have a plan in place for building and promoting your website. Once you have registered your domain name, you need to build and promote your website. Consider working with a web developer or marketer to ensure that your website is professional and effective.
Overall, securing a domain name is a crucial step in building your online presence in Australia. By choosing a relevant and memorable domain name and taking steps to protect it, you can set your business up for success online.
